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Gaming is no longer just a hobby

Video games are beginning their takeover of the real world. Across North America this year, companies are turning malls, movie theaters, storefronts and parking garages into neighborhood esports arenas.At the same time, content farms are spinning up in Los Angeles, where managers now see gamers as some peculiar new form of famous person to cultivate — half athlete, half influencer.

A new study highlighting the changing demographics of gamers over the last decade confirms something many of us already knew — video games are now mainstream and there’s no one-size-fits-all approach to describing the gaming community.