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Branding 101: How to Build Your Online Presence

15
Jul

Branding 101: How to Build Your Online Presence

Monday, July 15, 2019

Image courtesy of Business Matters.


With over 2.5 billion gamers in the world, how does one gamer stand out from the rest? One word: branding. If you’re a gamer, you need to make your online presence unique and vibrant. Otherwise, you’ll slip back into the crowd and spend your career unnoticed. You may be wondering where you should start and what you need to do, but don’t worry -- we have you covered. We’ll go over that and more in this article:

  • First, Figure Yourself Out
  • Don’t Be Anti-Social (Media)
  • Content to Keep Your Followers Content

First, Figure Yourself Out

Before you establish yourself online, you need to get all of your ducks in a row. You’ll want to figure out three things: your name, your logo, and your personality.

Your Name

A catchy name is everything. You want a name people will remember, a name that gets you noticed because of its wittiness or the way it rolls off the tongue when you say it. Your name can influence other parts of your brand, like your logo, which we’ll talk about next.

Your Logo

Your brand’s logo is perhaps the most important aspect of your brand. This is how people can identify you in the gaming world.

What do you want your brand’s logo to look like? Do you want it to be a picture of yourself or a logo that looks like it was hand drawn? The latter is more unique and more memorable. With all of the gamers out there, who’s going to remember someone’s face?

For example, Seán William McLoughlin, known in the esports world as Jacksepticeye, has a memorable logo: a giant green eye with a blue iris. Fans probably remember the slightly creepy, in-your-face logo more than they would a picture of McLoughlin himself.

Jacksepticeye's Twitch profile contains a section where he outlines his social media presence, like Youtube, Instagram, and Twitter. He also has About, Rules, and Donate sections.
Jacksepticeye’s mascot is called Septic Sam, Septiceye Sam, the septic eye, or just Sam. Image courtesy of Twitch.

Your Personality

Something you have that no other gamer has is your personality -- so use it to your advantage. Are you someone who loves to crack jokes, or are you someone who’s more serious? Your personality also will depend on what type of game you play, too. 

Whatever your personality type, though, just decide what kind of gamer you want to be. You’ll gain a following regardless.

Don’t Be Anti-Social (Media)

Once you have your name, logo, and everything else ready to go, now’s the time to establish yourself on social media. With all of the different platforms available -- Facebook, Twitter, Instagram, YouTube, Pinterest, Tumblr, and many more -- where do you even start?

Here’s a tip: you probably can’t handle them all right off the bat. You probably want to choose and master one or two platforms before moving to another. Otherwise, you’ll spread yourself too thin, and your content won’t be as consistent as it should be.

That being said, the two most popular social media platforms for gamers -- aside from Twitch -- are Twitter and YouTube. 

Twitch

Your Twitch page is the most important social media platform. You want it to look professional, but not cookie-cutter -- your personality should be embodied on your Twitch page.

Social media buttons are essential to have on your Twitch page. That way, if a new fan comes to your page, they can easily access and follow your other social media pages.

Twitter

With its 240 maximum characters rule, Twitter is optimal for short, to-the-point messages you want to deliver to your following. When and what can you tweet? Well, that’s the beauty of Twitter -- anything (within reason) and anytime. You can tweet when…

  • You’re watching someone else’s stream
  • You’re going to stream
  • You want to voice your opinion on industry-related news
  • You want to give a shout-out to fans
Simp's Twitter header is him standing cross-armed in front of COD guns on the right.
Call of Duty player Simp’s Twitter features the gamer wearing an eUnited shirt in his cover photo. Over 40,000 people follow his account, which he uses to post updates, eUnited news, and personal life updates. Image courtesy of Twitter.

YouTube

The Gaming section on YouTube has 82.5 million followers. On this platform, you can share highlight videos, reaction videos to games or news, and so much more. Your YouTube channel might require a little more upkeep than your other social media platforms because you have to make tons of videos, but it’s worth it. 

Content to Keep Your Followers Content

There are certain kinds of content your followers want to see, so make sure to give the people what they want. Keep in mind that people will expect consistent posts from you. If you don’t give them what they want when they want it, they might stop following you. So, whatever you post, make sure to be consistent about it.

Stream Announcements

Obviously, your fans are your fans because they like to watch you play video games, so they’re going to want to know when you’ll be streaming. This is a great, easy way to get people’s attention.

Game covers are blurred in the background with the words "Watch live gaming & chat" and "Twitch.tv" clear and in white.
Announcing when you’re going to stream will attract followers to your page. Image courtesy of Microsoft.

A Behind-the-Scenes Look

People like to know that those they look up to are, in some ways, just like them. Sharing a song you like or posting pictures with friends or family are two ways to connect with your followers. While your fans are there mainly for the gaming part of your life, they like to know that you have other hobbies and live a normal life, too.

Opinion Pieces

Your followers want to hear what you have to say about the game(s) you play. Create videos in which you review a game and talk about your experience or tweet about your expectations for a game that’s not yet released. There are plenty of options when it comes to sharing your opinions, so why not get them out there?



If you’re having trouble branding yourself, Boosted can help. They’ll create esports logos, make a place you can sell e-commerce, and just help you overall with the brand-building process.

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